Why Digital Content Marketing?
As of April 2023, there were 5.18 billion people using the internet. That's 64.6% of the world's population.
The pandemic's lockdowns and social distancing contributed to those numbers as we were forced to navigate life online. And there's no end in sight. Doing life on the net has became the norm. As technology continues advancing and consumer habits evolve, companies and organisations that don't have an optimised online presence are making a fatal mistake.
The internet has completely revolutionised the way business is done. And compared to traditional marketing like TV, radio, billboards and yellow pages, brands can quickly reach a wider global audience with less overheads using digital marketing.
That's why digital content needs to be an essential component of a company's marketing strategy.
What is Digital Marketing?
Digital marketing is any form of marketing that exists online. This broad term has many strategies, but one thing every strategy should be designed to do is increase website traffic. The more people visit a website, the more exposure the company's products and services get. Having a mapped out buyers' journey and sales funnels in place, helps the exposure translate to more sales.
Because generating traffic is the life and blood of digital marketing, to be found by their audiences and achieve the desired results, companies have to implement various methods like SEO, SEA, and content distribution.
How Will Naga Digital Help?
Whether you're a corporation, an SME, NGO, or Entrepreneur, content is the global currency of the World Wide Web. As we continue to navigate the pandemic and it's effects, these days almost everyone is online. At Naga Digital we show you how to leverage the power of the internet with content to reach more people, grow your brand, and increase revenue.
With Social Media
4.8 billion people, 59.9 percent of the world's population, are social media users. On average users spent about 142 minutes daily on these platforms. Create content that attracts your target audience, grows followers, and generates leads. Optimise your pages with a captivating social media content strategy.
Because we do business with brands we know, like and trust, most people are usually not ready to buy when they first see your content online.
Use lead magnets, landing pages and opt-in forms to capture leads.
Then build trust and nurture the consumer-brand relationship with email campaigns.
Consumers need multiple touch-points before making a purchasing decision. Help your prospects make informed choices with rich content that caters to multiple learning styles. Optimise their buyer's journey with multimedia sales funnels and convert your prospects into buyers and loyal brand ambassadors.