1. Secure your username across all platforms.
To maintain a cohesive brand and deter imposters, reserve all your usernames across all the social media platforms even if you don’t need them now. As your digital marketing develops, you'll probably need more than one or two platforms.
2. Decide which social media platform(s) to use.
Not all social media platforms are suitable for your company. Attempting to build a presence and stay active on all available platforms is counterproductive. Instead, identify the platforms that bring the best results based on your objectives and focus on them. Social media marketing results are measurable so you can always change based on data.
3. Connect your social media accounts to your website and vice versa.
Be active on selected platforms, but have all your accounts connected to your website. Your audience is engaged on different networks, give your site visitors the options to connect with you on the platforms of their choice.