BUILD WITH
EMAIL CAMPAIGNS

Technically we don't do business with companies; we buy from the people behind the companies. If potential customers don't know, like or trust your organization, gaining them as clients is an uphill struggle. Once you have created awareness and generated traffic to your website or landing page, the next logical step is to build a relationship with your audience.

Just like in the dating world, we are attracted to someone; then we create a relationship by adding value to each other before deciding if the partnership is a good fit. Going from attraction straight to proposing is not the norm. And digital marketing is no different.

We add value, offer helpful content, and build trust before asking for a sale.

Because communication is vital in any relationship, there needs to be a simple but well-thought-out system that adds value and builds client-company relationships so that your leads qualify and convert to buyers. Distributing educational content is one way to add value. There are various strategies to do this, and one of the most cost-effective, timeless but often ignored method of digital communication is email.

People open emails daily and the written digital letter still has the highest conversion rates. The idea is to send 80% valuable information your readers can use and 20% marketing/sales content. Otherwise, your mail will feel like spam. We all hate spam right?


Here are 3 compelling reasons why email will benefit your brand, business, or Non-profit.