Podcast Guest Interview - The ABC's Of Content Marketing
Nancy 
"Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do." – Michael Porter
Quick Show Overview
Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon?
This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the challenges of entrepreneurship and is here to share the lessons she's learned along the way. We promise you, this is a tour you don't want to miss!
Nancy talks about her simple yet powerful ABC method (Attract, Build, Convert) for content strategy and shares insights on how to leverage social media to build trust and visibility, a technique she mastered during her transition from a physical to an online business.
Last but not least, we are shining the spotlight on the unsung hero of any successful business - customer service. Let's face it, we've all had experiences where exceptional customer service turned us into loyal customers.
We discuss how to exceed expectations, turning happy customers into loyal brand ambassadors, and the power of social proof and reviews.
Don't miss out on this episode filled with valuable insights and practical tips for both marketing enthusiasts and small business owners!
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