VIDEO - 7 Top Blogging Benefits

Nancy Author

"The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful." 

- Ron Dawson   

Blogging is an evergreen content strategy with many benefits for your brand. 

Here are the top seven ways blogging improves your bottom line.

1. Organic reach is better than social media, where visibility is limited based on algorithms.

2. Your website is your own real estate on the web, where the content you share is evergreen.

3. A well-written optimized post will improve your SEO, get email subscribers and boost sales.

4. Your content showcases your expertise, making you a source of information in your industry.

5. It's a crucial touch point in your buyers' journey, educating them and increasing the know, like, and trust factor.

6. Blogs are great for nurturing leads with rich content and converting prospects with multimedia formats like podcasts and webinars.

7. Brands with blogs bring in new consumers who may otherwise not have heard of the business.

Are you ready to map out your big-picture marketing goals, publish captivating content, and streamline your workflow? 

Get the recommended Editorial Calendar, and build your brand with the Blogging Bundle.