Why Brands Need Social Media

Nancy Author

"Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers."

- Bryan Weiner, CEO at Digital Agency 360i

If your brand or organization is interested in global visibility, ignoring social media is not an option these days. A social media presence is a powerful tool for any organization wanting to promote itself to a broad audience. These cost-effective tools have been instrumental in the success of many products and services. 

But maybe you're still unsure as to if your company really needs this strategic marketing method.

Below are five compelling reasons to consider:

1. The Market is Huge

Did you know statistics show that Facebook would be the third-largest country in the world if every member were put in one place? That's a massive number of users that you can gain access to by simply signing up to the free platform and promoting yourself there. If you consider the data on all the other networking platforms, social media is too huge of an opportunity to miss out on!.

2. It's Interactive

Social media isn't just about reaching your audience; it's also about interacting with them. Because these networks allow you to respond to questions and comments, you can actively engage with potential consumers and build relationships.

3. It's Sharable

If you want more eyeballs on an idea, video, or article, then you need social media. The way these platforms are designed makes it easy for content to even 'go viral'  With all the sharing tools already in place, the interfaces make it convenient for users to re-share your content with a simple click. 

4. It's Personal

Social media is also personal, and often the connections in place are based on real-world social networks. So when you see someone you know 'like' a product, that isn't meaningless data; it's akin to a referral from a friend or colleague you trust.

5. It's Targeted

When we sign up for any given social media channel as users, we start out by giving our personal details. These include name, age, marital status, and more. In exchange for using the platforms for free, we provide tons of information that businesses can use to identify their precise target demographic. Companies and marketers don't just have a huge market here but a tailored one too.

*Pro-Tip*

Sometimes people are overwhelmed about which platform to focus on. I advise my clients to focus on the one their primary audience and consumers use.

Obviously, social media has many more benefits beyond these five. Whether it's the networking possibilities or the way these apps make it easy to reach a global, targeted audience, there are so many ways social media sets itself apart as one of the most strategic marketing tools available for brands and companies that want to grow.

Does your company have an optimized social media presence?

Learn about some ways I can support your brand's objectives here.

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