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Quick Show Overview
Your potential buyers online need multiple touchpoints before making any purchasing decision. Content is the Internet currency that helps consumers get to know, like, and trust your brand before buying from you.
In this episode, we cover how to create content that turns strangers into leads, prospects, and delighted customers. My ABC system shows you how to create a strategic marketing plan that adds value to your audience, educating them along the customer journey online.
Here's how it works:
KNOW: A - Attract strangers with social media
LIKE: B - Build relationships with leads using email
TRUST: C - Convert and close prospects with multimedia.
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